Mindset

• Entrepreneurial Thinking: You see opportunity where others see uncertainty. You build structure out of ambiguity, find efficiencies, and aren’t afraid to design processes or solutions from the ground up. You move quickly but intentionally.
• Critical Thinker: You synthesize inputs, understand root issues, and develop solutions grounded in risk, context, and practicality. You’re trusted to think profoundly and advise clearly, even when the answer isn’t apparent.
• Empathetic and human-centred: You understand the impact of every policy, conversation, or decision on real people. You lead with care and nuance, helping clients navigate difficult conversations while preserving their dignity.
• Ethical & Confidential: You operate with discretion and integrity. Clients trust you to manage sensitive issues with professionalism and confidentiality.
• Adaptable & Calm Under Pressure: You’re comfortable switching between strategic work and operational tasks. You respond, not react. You can manage multiple client demands with confidence and flexibility.
• Accountable & Ownership-Oriented: You take pride in your work. You are organized, reliable, and committed to seeing projects through to completion. You represent OptimaHR with professionalism, clarity, and care.

Skillset

Content Creation & Social Media

• Content Drafting: Write clear, compelling posts that reflect OptimaHR’s tone, values, and strategic messaging.
• Graphic & Video Creation: Use Canva (or similar tools) to create visuals, graphics, and short-form videos for social platforms.
• Brand Storytelling: Translate HR concepts into human-centred narratives, educational content, and thought-leadership pieces.
• Repurposing Content: Turn webinars, presentations, or long-form materials into short, digestible social content that resonates with diverse audiences.

Scheduling & Publishing

• Content Calendar Management: Maintain and update a structured posting calendar to support consistency and planning.
• Platform Scheduling: Use tools like Hootsuite, Later, or native scheduling to coordinate and publish posts across Instagram, LinkedIn, Facebook, and TikTok.
• Cadence Optimization: Understand when and how often to post to support engagement and visibility.

Research & Trend Monitoring

• Social Listening: Stay aware of HR trends, leadership conversations, and industry discussions that align with OptimaHR’s expertise.
• Market Scanning: Monitor competitor activity and best practices to ensure our content remains relevant and forward-thinking.
• Idea Generation: Bring forward creative concepts and content suggestions based on what’s happening in social and digital spaces.

Analytics & Insights

• Performance Tracking: Monitor reach, impressions, engagement, and audience growth across platforms.
• Reporting & Insights: Summarize data into clear, actionable recommendations for improving content and strategy.
• Strategy Adjustment: Use analytics to refine posting cadence, content types, and campaign focus areas.

Brand Development Support

• Consistency Management: Ensure all content aligns with OptimaHR’s brand voice, messaging, and visual identity.
• Content Library Maintenance: Organize, tag, and store digital assets for easy team access.
• Marketing Support: Assist with email marketing, landing page updates, newsletters, or special campaigns as needed.

Operations Support

• Office Setup & Organization: Assist with setting up and organizing the office to ensure a functional and efficient workspace.
• Administrative Coordination: Support day-to-day administrative tasks that keep internal work structured and moving forward.
• Workflow Support: Maintain organization across marketing and operational activities, including tracking tasks, timelines, and deliverables.
• General Team Support: Contribute to ad hoc tasks and business needs as they arise, ensuring priorities are executed effectively.

Toolset

• Canva: Create polished graphics, carousels, and short-form videos aligned with brand standards.
• Social Platforms: Confident using Instagram, LinkedIn, Facebook, and TikTok for posting, engagement, and analytics.
• Scheduling Tools: Experience with Hootsuite, Later, or platform-native scheduling to coordinate posting.
• Google Workspace: Write, organize, and collaborate using Docs, Sheets, and Drive.
• ClickUp: Track progress, tasks, and timelines with clarity and accountability.
• Optional Creative Tools: Familiarity with Adobe Creative Suite, CapCut, or other editing tools is an asset.

Benefits

• Competitive Compensation: A salary structure that reflects your expertise, with opportunities for performance-based bonuses.
• Team Connection: Fun times with the best team, from casual get-togethers to intentional moments of connection, we value laughter and community.
• Wellness & Balance: Supportive initiatives that help you maintain energy, resilience, and work-life balance.
• Career Growth: Exposure to diverse industries and projects that build your experience and expand your career path.